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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. SEOs want links and PR is the function that can legitimately earn high-value backlinks. I’m open to being proven wrong. earned $13.9

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Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SEO goes mobile. Marketing’s funnel is changing. Optimize content for voice search.

Trends 108
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Top AI Tools for PR and Marketing Pros

Landis PR

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023.

Tools 52
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PR in the age of voice search

PR in High Definition

So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants. Media sites often become top sites that give organisations SEO juice, bridging from PR to search.

SEO 81
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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. Is this a time-consuming process?

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The hidden world of reviews: The biggest challenge facing comms today

PR in High Definition

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.