Shift Communications

MAY 10, 2022

minutes, it’s poised to be the top growing and engaged with platform in 2022. It’s where social media marketing and SEO truly overlap. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. SEO-optimized content and ad placements that look native to the platform.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople.

Writing 310

Writing LinkedIn Social Media SEO 310

Stephen Waddington

JULY 19, 2022

That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards. I’m not sure I could walk into a new job tomorrow and successfully apply Anne Gregory’s planning model with 100 per cent outtake success, off the top of my head, for instance.

Mobile 142

Mobile Meeting Course LinkedIn 142

Contently - Strategy

OCTOBER 20, 2021

Heading into 2022, everyone wants to up their content game. To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right. Which resources can you really trust?

Resources 121

Resources Content Marketing Healthcare Marketing 121

Wadds Inc.

JULY 19, 2022

That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards. I’m not sure I could walk into a new job tomorrow and successfully apply Anne Gregory’s planning model with 100 per cent outtake success, off the top of my head, for instance.

Mobile 94

Mobile Meeting Course LinkedIn 94

Prohibition

SEPTEMBER 27, 2022

SEO can be improved through PR. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy. Your SEO ranking will also improve when other high authority sites include links directly back to your brands website – such as a key national news outlet. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

AUGUST 30, 2022

Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. million in sales reported in Q1 2022 with losses totaling -$6.6 SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings. Cision doubles down on sponsored content. Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Much more attention on social media and SEO.

Communications 119

Communications Crisis Internal International 119

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. You may have heard about the now infamous SEO heist.) Before we get into it, let’s briefly cover the Helpful Content System and why Google stresses it so much. The Helpful Content System isn’t new. Creating content for users, not search engines. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Best wishes and happy holidays to you!

Blogging 151

Blogging B2B Software SEO 151

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. SEOs want links and PR is the function that can legitimately earn high-value backlinks. million in revenue in Q1 2022 , “an increase of 23.1% I remain a capitalist at heart, but I’ve developed a healthy skepticism too. I’m open to being proven wrong. earned $13.9

Software 85

Software Internal International Pitching 85

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.”

Survey 99

Survey Trends Marketing Creativity 99

PR in High Definition

MAY 31, 2019

So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants. Media sites often become top sites that give organisations SEO juice, bridging from PR to search.

SEO 81

SEO Google Engineering Web 81

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. Cision said PR Newswire published “ 75,000 press releases” in the Asia-Pacific region in 2022 which was a “7% increase from 2021.” The most repetitive voice, or voices, will influence the probability calculation.

Software 78

Software Company Pitching Training 78

Critical Mention

JANUARY 9, 2019

SEO goes mobile. According to Chief Marketer , by 2020 it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. This form of advertising is also a loophole for ad blockers, which are on 615 million devices. Optimize content for voice search.

Trends 108

Trends Marketing Mobile YouTube 108

Bianchi Biz Blog

MARCH 7, 2022

In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 80

Meeting Automotive Media Transportation 80

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

PR in High Definition

FEBRUARY 18, 2019

Fast forward to 2022 and voice commerce sales are expected to be worth a combined $45 billion in the US and UK alone. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

MaccaPR

OCTOBER 10, 2022

HubSpot Blog’s 2022 Marketing Industry Trends Survey , more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Blog posts and the power of SEO. By partnering with an influencer on an SEO-optimized blog, content can be easily found and referenced online – forever!

Conference 62

Conference Marketing Instagram YouTube 62

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Communications Conversations

DECEMBER 8, 2022

Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). It’s much more normal in 2022 than it was when I was coming up! That’s a pretty incredible ride. Anna truly has seen it all. Holly Spaeth. Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

Critical Mention

MAY 22, 2019

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. What we are learning is that we need to handle voice search differently than text.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. What we are learning is that we need to handle voice search differently than text.

SEO 67

SEO How To Google Local 67

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”. The Bulldog Reporter covers a survey finding a top priority for 2022 is “the need to re-engage their teams around purpose, strategy and values (53%).”.

Software 116

Software Case Study Advertising Advertising 116

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Look for the quirky trial phase of December 2022 to move to editorial calendars in early 2023.” Prior year prediction posts: 2022: 20 PR and Marketing Predictions for 2022. Prior year prediction posts: 2022: 20 PR and Marketing Predictions for 2022.

Marketing 185

Marketing Content Marketing Data Social Media 185

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

MAY 3, 2022

The company is based in Warsaw, Poland and was acquired by the SEO vendor Semrush in 2020. fewer pitches in Q1 2022. Prezly said it’s rolling out new themes for its online newsroom, including the “default Bea theme.” The company seems to be expanding its target market beyond PR and it spent $93.7 Content picks from around PR .

Software 99

Software Study Pitching Analysis 99

Doctor Spin

JANUARY 8, 2022

Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. When I talk to fellow digital specialists like SEO professionals, inbound marketers, email marketers, content marketers, and growth marketers, I can tell that they all suffer from the same affliction: Via Spin Sucks. We had a window.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. When I talk to fellow digital specialists like SEO professionals, inbound marketers, email marketers, content marketers, and growth marketers, I can tell that they all suffer from the same affliction: Via Spin Sucks.

Industry 52

Industry Web Wikipedia Education 52

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Leverage keyword research. If so, I challenge you to stick with me. Once per year?

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

DECEMBER 1, 2023

It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. For example, here is a search around “link building report”, which is something that is of interest in our industry.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. For example, here is a search around “link building report”, which is something that is of interest in our industry.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

AUGUST 30, 2022

Organic video content is one of the top media channels in 2022, according to HubSpot’s latest The State of Media & Content Planning report. You build valuable backlinks (improving SEO) along with getting more mileage out of your content. Blog posts—whether 500 words or 5,000 words—can be repurposed into various formats.

eBook 129

eBook YouTube Video Social Media 129