Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Prohibition

MARCH 11, 2022

To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. — GeniePoint (@GeniePointEV) February 17, 2022.

Social Media 71

Social Media B2C Viral Trends 71

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Konnect Agency

MARCH 20, 2024

PROJECT DATE: 2022 THE PROJECT: With a goal of increasing brand awareness for The BOSS! Immunity Bar for the Lenny & Larry’s Brand , Konnect launched the Ultimate BOSS! The full course was branded by Lenny & Larry’s , complete with a mud crawl, cargo wall and tire flip. Cookie and newly launched The BOSS!

Case Study 52

Case Study Study YouTube Viral 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

PR in High Definition

JULY 28, 2022

The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. But, of course, not all brands fit into this style of campaign ‘shareability’. The post Mastering the art of simplicity to make your brand stand out appeared first on Firefly Communications. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. The ‘Primark x Greggs Summer Garms’ festival collection consists of Greggs-branded t-shirts, hoodies, and even swimsuits and clogs. — Greggs (@GreggsOfficial) July 26, 2022. pic.twitter.com/D7B6bnCUFa.

Social Media 62

Social Media Media Viral B2C 62

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Folgers (@Folgers) January 31, 2022. Folgers (@Folgers) January 30, 2022. Last week in class where I teach as an adjunct at the University of St.

Case Study 78

Case Study Study Agency Creativity 78

Mark My Words

JANUARY 12, 2022

Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require? – Stephanie Matteo, a reality TV contestant who achieved fleeting viral fame for selling her farts in a jar for $1,000 a po(o)p, was taken to hospital after allegedly trying to squeeze out one honker too many.

Viral 60

Viral Fashion Reputation Sports 60

5W PR

JANUARY 11, 2024

Beyonce brought the term back in her 2022 song ‘HEATED’, saying “Your face card never declines, my God!” Cafe Chelsea – If you want to try a trending TikTok foodie staple, head to Cafe Chelsea in the Chelsea Hotel to try the viral comté cheese ravioli sheet that everyone’s been raving about.

Fashion 78

Fashion Trends Hotels Viral 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Prohibition

SEPTEMBER 2, 2022

In the crossover we didn’t have on our 2022 bingo card, CSAA Insurance have partnered with Rick Astley to Rick-roll the US with their new campaign. Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves. Getting Rick-rolled by CSAA Insurance.

Social Media 62

Social Media Insurance Insurance Media 62

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

NewsWhip

JULY 7, 2022

The Daily Mail continued its early summer dominance in our June 2022 Facebook publisher rankings, finishing the month with significantly more engagements than any of its competitors. . The top publishers of June 2022. Legit was focused on viral Nigerian stories, with human interest pieces front and center.

Facebook 78

Facebook Reddit Viral Sports 78

NewsWhip

MAY 26, 2022

The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Nathan Chen was in the spotlight during the 2022 Beijing Winter Olympics in February, which is when most of the engagement to news about him peaked. .

Film 78

Film Viral Instagram Publicity 78

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations. For communicators, a TikTok ban could be disastrous — or inconsequential.

Strategy 87

Strategy Viral Social Media YouTube 87

NewsWhip

MAY 26, 2022

The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Nathan Chen was in the spotlight during the 2022 Beijing Winter Olympics in February, which is when most of the engagement to news about him peaked. .

Publicity 78

Publicity Film Viral Instagram 78

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% Drawing the review to a close, Quigley and Nicholson briefly predicted what 2022 might hold. “I

Sports 148

Sports Viral Corporate Analysis 148

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. See how HubSpot shares insights from their research report [now updated for 2022] in an Instagram post.

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eBook YouTube Video Social Media 129