Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Always ensure you use a reputable source that is as unbiased as possible. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Prohibition

JUNE 27, 2023

million users in 2021. TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. With its vast reach, viral nature, and user-generated content, TikTok has become a force to be reckoned with in the world of social media marketing.

Brand 71

Brand Branding Marketing Fashion 71

NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report.

Crisis 78

Crisis Brand Branding Airlines 78

Karen Freberg

JANUARY 14, 2021

Happy 2021! With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have a bit more now in 2021 to tie into current industry trends. TEN YEARS?! Where did the time go? It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. It’s not about scoring points or playing defence.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

David PR Group

JUNE 8, 2017

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online.

Privacy 66

Privacy Reputation Google Engineering 66

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation.

Advertising 131

Advertising Advertising Data Reputation 131

Victorious PR

FEBRUARY 16, 2023

Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This is essential to combat the risk of having a negative reputation. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This is essential to combat the risk of having a negative reputation. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This is essential to combat the risk of having a negative reputation. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets.

Brand 52

Brand Branding Publicity Training 52

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. And, they’ve got a reputation risk intelligence framework which is really well-developed and quite cutting edge technology.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral. 19: Building a framework for reputation management. Watch webinar. Brett Lofgren.

Data 78

Data Media Analytics Energy 78

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62