2021, Product Launch, Reputation and Viral

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2021

Product Launch

Reputation

Viral

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

JUNE 27, 2023

million users in 2021. TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand

Brand Branding Marketing Fashion

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis

Crisis How To Crisis Management Crisis Communications

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Public Relations Today

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

How to Prepare a PR Crisis Plan

Webinars

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