PRSay

JULY 10, 2023

According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Gain consensus from your organization’s leadership and prepare to weather the storm. Clear messages on complex issues are important. Next, be brave, like Hobby Lobby.

Brand 145

Brand Branding Nonprofit Government 145

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 98

Technology Ethics Tools Creativity 98

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

NOVEMBER 2, 2023

It’s no longer optional to be fluent in the language of AI marketing,” explains Lecinski, winner of Kellogg’s 2020-2021 Sidney J. The post The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World appeared first on Stern Strategy Group. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 128

Software Pitching Ethics Privacy 128

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To offer organisational leadership.

Publicity 72

Publicity Ethics Training Education 72

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Over the years, influencer marketing has been on the rise. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PRSay

JANUARY 16, 2020

Businesses, government bodies and major trade groups have yet to agree on a shared ethical, social and regulatory framework for artificial intelligence and AI-enabled devices. He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. Image via Lightspring.

Reputation 182

Reputation Privacy Banking Ethics 182

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. Member engagement What’s your motivation to stand as CIPR President for 2021? Ethical communication is at the heart of this.

Meeting 96

Meeting Training Ethics Government 96

Stephen Waddington

AUGUST 27, 2019

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.

Government 113

Government Education Community Big Data 113

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Yet, I never understood how a firm whose leadership consistently advocates for the benefits of social good programs, would seem to accept a client whose goals don’t.

Policies 36

Policies Agency Ethics Government 36

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. Thought leadership that doesn’t sell – sells. Companies with digitally savvy leadership outperform.

Marketing 103

Marketing Survey B2B Government 103

NewsWhip

FEBRUARY 26, 2021

FEBRUARY 26, 2021. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. So it has both the competence and the ethics implied in that question.

Brand 78

Brand Branding Media Government 78

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How has your company - M3 Communications Group, Inc changed during this year? How will the communication market develop in 2021? Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

NOVEMBER 15, 2021

I have been repeating for years that everything that is transparent is ethical. Whoever made a damage, for example, in front of the building entrance, broke two saplings, then the whole Facebook group will jump against him and supervise him. Host: Do you think we will see any leadership debate on television?

How To 52

How To Government Television System 52

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 198

Writing Communications Marketing B2B 198