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Crisis communications: lessons learned from 4 examples

Presspage

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. In the summer of 2018, the Audubon Zoo team had to communicate about an incident where a 3-year-old male jaguar escaped its habitat.

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Crisis communications: lessons learned from 4 examples

Presspage

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. In the summer of 2018, the Audubon Zoo team had to communicate about an incident where a 3-year-old male jaguar escaped its habitat.

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How to Apply These 12 Best Practices to COVID-19 Communications

PRSay

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. The company’s communications team found itself pivoting into crisis mode. Seay was one of three Delta panelists on PRSA’s Oct.

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Why Companies Still Struggle with Crisis

5W PR

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

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