Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

PR 20/20

MARCH 26, 2020

In it, he spoke candidly about the challenges the business is facing, and outlined the steps he’s taking (including personally forgoing pay in 2020 and the executive team taking a 50% pay cut) to get the organization back on track. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Prohibition

NOVEMBER 10, 2021

Google – Year in Search 2020. For many of us, 2020 was a challenging and different year, which Google used as inspiration for their ‘Year in Search 2020’ video. The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible.

Video 62

Video Sports Film Employee 62

Communications Conversations

SEPTEMBER 15, 2020

So, here’s my take at the 22 most influential people in our industry in 2020: Decision-makers. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense).

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. years, having joined in September of 2020. If you enjoyed this post, you might also like: This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum].

Software 126

Software Case Study Advertising Advertising 126

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Empathy, care, and continued commitment.

Trends 71

Trends Reputation Course Media Relations 71

Shift Communications

FEBRUARY 16, 2016

This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. Localized Marketing. Every phone’s built-in GPS provides an interesting opportunity for app and content creators to deliver a tailored experience in real time. It is now a necessity.

Mobile 60

Mobile Examples Brand Branding 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Then, look for similar roles.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 11% “local or national professional trade associations.”. Not content marketing. This finding is reflected in previous surveys too, which points to a continued trend. 28% “vendor websites,”.

B2B 100

B2B Trade Shows Survey Study 100