ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Agility PR Solutions

MARCH 2, 2020

In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., New research fromprofessional marketing video firm Animoto sizes up the state of social media as […].

Brand 144

Brand Branding YouTube Social Media 144

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? The post Pinterest Marketing in 2020: Selling on Pinterest appeared first on. What’s Helping Pinterest? There are a number of things helping Pinterest. One is Product […].

Pinterest 195

Pinterest Marketing Instagram Advertising 195

NewsWhip

NOVEMBER 21, 2023

Not only has the group achieved success in their music careers, but they’ve also become highly sought-after brand ambassadors due to their influence among their fan base. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall.

Brand 78

Brand Branding Fashion Instagram 78

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 134

Brand Branding Instagram Video 134

Agility PR Solutions

JUNE 29, 2020

From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […].

Strategy 216

Strategy Social Media Brand Branding 216

PRSay

OCTOBER 19, 2023

Hartmann, who has worked in public relations for 30 years, has been global director of strategic public relations and enterprise social media at John Deere since 2020. I got to see, up-close, just how emotionally connected customers really are to our brand, which has been around since 1837.” She was the guest on Oct.

Social Media 94

Social Media Strategy Media Enterprise 94

Agility PR Solutions

MARCH 21, 2021

Brands now have more ways to drive engagement and create an experience for their followers. Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. 6 ways brands can maximize this new social platform appeared first on Agility PR Solutions.

Brand 136

Brand Branding Social Media Meeting 136

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? New research from social ad automation firm Smartly.io suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active.

Social Media 85

Social Media Retail Marketing Media 85

5W PR

JANUARY 30, 2020

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Liquid I.V., Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Karen Freberg

DECEMBER 23, 2020

We have all heard about the growing pains and wishes that 2020 would end quickly. What 2020 has taught me is if you think you have seen it all – wait, anything can happen! 2020 has brought back social to social media. I think this was a big part of a change I saw this past year on social media.

Social Media 78

Social Media Media Conference Community 78

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience.

Big Data 118

Big Data Data Social Media Agency 118

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 163

Publicity Storytelling Instagram Pitching 163

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story.

Brand 90

Brand Branding Marketing Enterprise 90

Flack's Revenge

JANUARY 15, 2020

2020, the moment (Decade) of Truth. Then, it was social media that was forcing a reckoning for the profession, thrusting PR on a public stage and challenging us to find continued relevance. In 2020 it is a different moment of truth, a different kind of reckoning.

Journalism 156

Journalism Ethics Customer Service Report 156

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. World Bank forecasts a 5.2 billion in 2019 to USD 22.3

Brand 135

Brand Branding How To Radio 135

Agility PR Solutions

APRIL 14, 2021

New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also reveals 2020’s most influential social media leaders.

Brand 85

Brand Branding Marketing Analytics 85

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. million followers on Instagram make him a great influencer for brands, especially those in the food industry.

Brand 87

Brand Branding Instagram YouTube 87

5W PR

DECEMBER 7, 2020

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. That was followed by brand awareness (64%) and driving conversions (45%).

Social Media 103

Social Media Trends Media Policies 103

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Often times brands have ads that are “always-on” and running year-round.

Social Media 52

Social Media Media Creativity Advertising 52

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Advertising 188

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Communications Conversations

NOVEMBER 24, 2020

They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). His TikToks created millions of impressions for the brand. Tons of positive media stories about the brand.

Social Media 179

Social Media Viral Company Education 179

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Brands were listening–and fixing problems online.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Social media. Senior-level social content. Timely, right?

Brand 79

Brand Branding Survey Conference 79

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 91

Consumer Brand Branding Survey 91

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion. Some of the key takeaways for 2022 brand campaigns? Balvin, BTS and Mariah Carey.

Brand 88

Brand Branding Consumer Social Media 88

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172