PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. Analyze trends in real-time. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. Photo courtesy of Pexels. By Robin Carr, LCI. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Content research & creation (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 17, 2019

Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Analysis: Customer experience or CX is one of the hottest trends in business at the moment. Communications is a function of leadership.

Technology 126

Technology Study Communications Survey 126

5W PR

MARCH 2, 2020

Every department associated with and having some sort of ownership to content strategy, from marketing to sales to customer service, finance and IT, must be on board with the plan. In addition to revenue goals, goals relating to customer acquisition and retention, along with timelines should be agreed to.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. This feature could come in handy for a customer service representative explaining how to use a new product feature.

Consumer 120

Consumer Video Customer Service Twitter 120

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

PR 20/20

SEPTEMBER 5, 2018

trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The conference will be held in Cleveland, Ohio, July 2019. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 5, 2018

trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The conference will be held in Cleveland, Ohio, July 2019. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. One was TrendKite, which was acquired by Cision in January 2019.

Internal 63

Internal International Data Media 63

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

JANUARY 29, 2019

Because I think there’s a trend in the making here. My thinking is based on three mini-trends and observations over the last six months: Brand increasingly aren’t even interested in true engagement. Because customer service is something almost every brand worth its salt is doing on Twitter and Facebook.

Brand 68

Brand Branding Customer Service Trends 68

Prohibition

NOVEMBER 9, 2021

provide customer service to their clients. According to Mary Meeker’s Internet Trends report conducted in 2019, the number of people who make e-commerce purchases is increasing year after year. For instance, brands leverage organic social to: develop their style and tone of voice.

Advertising 62

Advertising Advertising Social Media Strategy 62

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90