Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. Broom, David M.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 115) “Advertising.”. 115) “Advertising.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs.

Analytics 65

Analytics Data Pinterest System 65

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 165

Policies Community Corporate Enterprise 165

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management.

Social Media 89

Social Media Trends Media Instagram 89

Doctor Spin

DECEMBER 21, 2023

2019, October 19). Corporational Determinism—The New Paradigm for Product Launching. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. 2019, October 19). Corporational Determinism—The New Paradigm for Product Launching.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

JANUARY 17, 2023

Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations (2019). International-based all-in-one PR software providers. Blog: Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]. Internal communications tools.

Technology 93

Technology Software Resources Pitching 93

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

AUGUST 6, 2019

It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away! In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. Cision (NYSE: CISN ) will release its Q2 earnings on August 8, 2019. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. Corporate positions tend to pay more than agency positions. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. And there are risks arising from international law, too. I love how it handles.”

Creativity 71

Creativity Video Interviews Blogging 71

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. How does it handle public criticism?

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Mr. Otto reports the company was informed of the exposed data by a security researcher in October of 2019 but didn’t act until late November. We published a briefing on Prezly in late 2019. How did it work?

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Rethinking internal and external comms. ” Tonya Chin | Nutanix.

Marketing 168

Marketing Employee Content Marketing Training 168