Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). However, 36% also said they will send more work to outside resources such as agencies and freelancers. 2018 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Date: March 21, 2018. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Another way for B2B companies to distinguish themselves is to offer expert commentary on trending news — but not just neutral commentary. Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Our Ultimate List of the Best PR Tools for 2018. It all depends on your needs and budget.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. Consider the evolution of New York Fashion Week.

Brand 74

Brand Branding Instagram Fashion 74

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”).

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. 26) “I wish they understood the value of storytelling the way I do.”. Talk to Us !

Corporate 73

Corporate Communications Survey Employee 73

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoffman Agency

MARCH 22, 2019

Nevertheless, with clear criteria in mind, we reached out to the show’s stakeholders and participants, trawled through all the information available to us, and systematically identified trends and interesting nuggets of information that would make for remarkable tales to tell. The result? We are extremely honoured to be part of it once more.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. That way the Instagram algorithms will see that your posts are getting a ton of engagement, and they may even end up in the “trending posts” section. That doesn’t mean investing in a ton of equipment.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

NOVEMBER 18, 2015

According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. To autoplay or NOT to autoplay. Next year” is only some 43-days away.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Lou Hoffman | The Hoffman Agency.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018.

Writing 84

Writing Google Meeting Airlines 84

Remote PR Jobs

SEPTEMBER 25, 2023

There’s merit to fine tuning what we already do, but PR pros both in-house and at agencies are getting lapped by their marketing counterparts who have completely embraced technological innovation to personalize and automate what messages their customers receive.

Industry 100

Industry Publicity Data Technology 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch: How do you think the state of the media will unfold in 2018? Say yes and show more. We must get this. Powered by CommPRO.

Report 225

Report Media Advertising Advertising 225