Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. Developing social media marketing policies. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Great listening skills, strong research abilities, and excellent writing skills. She also serves as the 2015-2017 PRSSA national faculty adviser. Which talent would you most like to have?

Conference 40

Conference Meeting Case Study Film 40

Cision

MAY 3, 2017

Free markets demand a free press. UNESCO (@UNESCO) May 1, 2017. At a time when 81 percent of senior marketers believe earned media is more effective than paid media , brand success relies heavily on the merit-based earned media that journalists provide. Image source: The 2017 Cision State of the Media Report.

Brand 253

Brand Branding Government Ethics 253

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. That’s where your content marketing efforts come into to play. Infographics. I love infographics. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

MAY 3, 2017

Free markets demand a free press. UNESCO (@UNESCO) May 1, 2017. At a time when 81 percent of senior marketers believe earned media is more effective than paid media , brand success relies heavily on the merit-based earned media that journalists provide. Image source: The 2017 Cision State of the Media Report.

Brand 55

Brand Branding Government Ethics 55

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. That’s where your content marketing efforts come into to play. Infographics. I love infographics. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

AUGUST 29, 2018

In fact, in a 2017 census, 81% of the U.S. It’s vital in competing for interactions with your audience: 74% of social media marketers use visual assets in their campaigns. Different types of visual content include images, videos, infographics and GIFS. Visuals are everything. SCHEDULE A DEMO.

Social Media 61

Social Media Media Infographics Financial 61

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” They’re ceding the field to marketing.” Images and infographics are an excellent way to provide context to your news story.

Pitching 84

Pitching Survey System Technology 84

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JANUARY 23, 2019

“It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. Are explainers the future of content marketing? “Obsessives first,” Klein said. “That was the thing. .”

Media 99

Media Journalism Content Marketing Education 99

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. So if you’ve been using them in your marketing strategy, it’s time to let that go in favor of more effective branded content. That, by necessity, forces content marketers to get better at what they publish. Expect to see more of that in 2017.

Brand 40

Brand Branding Small Business Advertising 40