Stephen Waddington

FEBRUARY 10, 2019

The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Gina Luttrell (@GinaLuttrell) October 9, 2017. PRSAICON #goingrogue #LRNSMPR.

Social Media 117

Social Media Conference Media Corporate 117

Cision

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 23, 2023

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

JANUARY 16, 2017

And, increasingly, you could argue the same thing about social media sites, as many conversations on Facebook devolve into hyper-political debates, or worse yet, personal attacks. And, really, do “likes” signify meaningful engagement in 2017? And shares provide the virality we all crave as marketers/communicators.

B2B 60

B2B Twitter Viral Trends 60

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. What was your most popular video?

Video 153

Video B2B Film Marketing 153

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. The revelations that Cambridge Analytica gathered the personal data of millions of Facebook users sent the company into a mass PR crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. The biggest misconception is that the campaign will go viral. It’s early in the morning and I will wake you up in time to greet and succeed in 2017. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Beyond PR

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

NOVEMBER 30, 2017

People hundreds of miles away will see an event on Facebook, on Twitter.”. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. So, is that enough ROI for an experiential campaign to satisfy your CMO? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

David PR Group

JULY 28, 2015

According to analysts, there will be more than 200 million camera phones in the United States by 2017. Friends of mine have posted images on Facebook of celebrities including Ashton Kutcher and Paul McCartney. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era.

Reputation 40

Reputation Viral Privacy Retail 40

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 18. “Facebook Live is legitimate. Another area that’s worth exploring is paid social via Facebook and Instagram. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 18. “Facebook Live is legitimate. Another area that’s worth exploring is paid social via Facebook and Instagram. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Norton's Notes

JULY 26, 2017

I am giving another of my lectures soon and as part of this I have been researching some of the worst social crises of 2017. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

JUNE 22, 2017

The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. The use of WhatsApp for news is starting to rival Facebook in a number of markets including Malaysia (51%), Brazil (46%), and Spain (32%). #5 4 Messaging rivals social media.

Report 116

Report Mobile Viral Social Media 116

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Surveys & Research. The media loves surveys.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Surveys & Research. The media loves surveys.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact.

Report 225

Report Media Advertising Advertising 225