2017 Facebook Reputation Viral 
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. 2017 was like a charmed year for the digital commerce giant.
Reputation Us
MARCH 16, 2022
If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim.
PRSay
OCTOBER 25, 2017
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Gina Luttrell (@GinaLuttrell) October 9, 2017. pictured above ), during an Oct.
Cision
MAY 12, 2017
The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.
Flack's Revenge
NOVEMBER 29, 2017
On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. What was your most popular video?
PR in High Definition
DECEMBER 17, 2018
Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. The revelations that Cambridge Analytica gathered the personal data of millions of Facebook users sent the company into a mass PR crisis.
Beyond PR
MAY 12, 2017
The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.
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