Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. 2017 PR Takeaways. Video is never, ever going away. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Livestream goes mainstream. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s also why Walmart should have looked at buying Yahoo in 2017.

Trends 87

Trends Marketing Mobile Web 87

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Data and the use of data will become the great divide between marketers producing content and content marketing. In a deeply tech-connected world, the noise comes in red dots, push notifications, video calls.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view. The survey was later “integrated into a broader” study called the 2017 Global Communications Report. Talk to Us !

B2B 87

B2B Media Survey Advertising 87

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Give our services a try.

Study 80

Study B2B Marketing Survey 80

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 3) The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. You need PR, content marketing and social media all working on the same play.

Infographics 70

Infographics Data Case Study Content Marketing 70

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. What Does It Take to Implement Content Marketing Effectively in B2B? 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure . 3) Marketing assumption: influencers can be purchased .

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

SEPTEMBER 19, 2017

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. 4) There so much conflicting information on marketing – SEO, content, social, PR – how can lawyers distinguish between what’s real and what’s snake oil? See Review Marketing Becomes Top Priority for 2017 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. We’re tracking more than 510 sales and marketing AI companies in Crunchbase with combined known funding in excess of $2.9 Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

Journalistics

MARCH 18, 2016

I also think you should never allow agencies to register accounts on your behalf.” And once you think you’ve got it figured out, try to figure out how to tell your story with a single picture or micro-video – it’s not easy, but that’s the reality of how stories need to be told via social media today.”

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111