Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. In 2017 PRWeek reported the 2017 median as $91k.

Survey 114

Survey Agency Report Corporate 114

PRSay

OCTOBER 9, 2017

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As We need to flip the corporate ladder on its side and just invest in people, with each rung as a different project.”. Newhouse School.

Conference 127

Conference Leadership Meeting Energy 127

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. percent in 2017, hitting $83 billion.” Far from it.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

FEBRUARY 28, 2018

Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Local news and indy journalism more trusted. “I David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JANUARY 31, 2024

And… also to reach the honor in 2017 to be officially inducted into the PR Hall of Fame in London as the first Eastern European ever in the history! Inspired by Winston Churchill's “You can achieve a lot of things with journalism, but you must know when to quit”, he embarked on a new venture—a one-man-show advertising company.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. What story or stories are you most proud of?

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. Corporate positions tend to pay more than agency positions. 32) The cost of advertising in the Super Bowl.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. You have no control over what your content ends up against.

Report 225

Report Media Advertising Advertising 225