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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259
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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71
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3 Brands That Aced Real-Time Opportunities

Cision

With social listening tools , you’ll be equipped to uncover which opportunities to leverage and determine what actions to take in real time. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. SwishyChug (@SwishyChug) February 18, 2016.

Brand 159
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

2017 promises to take the creation and promotion of content directed to a specific segment or prospect even further, using emerging tools and technologies like geo-location data to personalize language and pricing, or lead-driven content marketing software to customize email responses. B2B content must be shareable.

B2B 120
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How the U.K. government set up a misinformation unit to combat fake news

NewsWhip

During the 2016 U.S. To combat misinformation, Beard and his team tracked news using media monitoring tools. Media monitoring tools such as NewsWhip were essential for the“find” part of the process. Beard was recruited onto the team. . Mounting misinformation . The response team couldn’t have come at a better time.

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How can brands benefit from TikTok influencers?

Prohibition

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service. billion globally this year!

Brand 118
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

The perpetuation of a “viral” story on digital channels can be hours. Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). Health Business Elite , EBSCO host (accessed March 1, 2016). ” Business Week no. 4309: 84-85. Garrity, Tom.

Crisis 120