Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. B2B Customers Want Thought Leadership. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%).

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Run a social media contest and reward user-generated content. Suggested Reading Michelli, J. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

MARCH 25, 2016

If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. In fact, research from Google and CEB’s Marketing Leadership Council shows that B2B decision makers do not contact suppliers directly until 57% of the purchase process is complete.

Marketing 40

Marketing B2B B2C Leadership 40

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. 12) Use it as a basis for a white paper. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

FEBRUARY 21, 2017

> Senior leadership thinks of marketing as a service bureau. > In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI. Downloading a white paper or signing up for a webinar doesn’t make the person an automatic SQL.

Marketing 64

Marketing System Data Tools 64

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. 2016 Edelman Trust Barometer Employee Engagement missteps .

Employee 40

Employee Internal International Corporate 40