Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Demonstrate your value through thought leadership and engaging multimedia content. How are you sharing this content across channels?

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

MARCH 25, 2016

If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. In fact, research from Google and CEB’s Marketing Leadership Council shows that B2B decision makers do not contact suppliers directly until 57% of the purchase process is complete.

Marketing 40

Marketing B2B B2C Leadership 40

Cision

AUGUST 26, 2015

11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Click here for our free live-streaming white paper! GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy?

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

FEBRUARY 21, 2017

Marketing technology doesn’t exist without data. > Senior leadership thinks of marketing as a service bureau. > In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI. It is the Achilles heel of any organization.

Marketing 64

Marketing System Data Tools 64

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Jeff Perkins (@jeffperkins8) December 7, 2016. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60