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2016 – A Year in Traditional Media

Shift Communications

Business Insider , Brandt Ranj (UVM: 36,612,814): I highly recommend this security system that’s perfect for bigger homes. “I I initially connected with Brandt via Twitter, asking if he’d be interested in reviewing a Blink system firsthand. They were able to capture her special story and the memories her McDonald’s family had with her.

Print 60
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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. Is your reputation strong?

Insiders

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. When I was asked to speak outside of the U.S.,

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. There will be a glut of AI-generated content as well.

Writing 192
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search. The system displays monitoring results in chronological order and shows you basic metrics like volume and reach. Notified says some customers use this for internal communications too.

Software 115
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10 skills the PR pro of the future will need (revised)

Communications Conversations

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.