article thumbnail

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Over 1400 people ventured in to see how locals live.

Brand 149
article thumbnail

The journey from lockdown

Stephen Waddington

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. But unfortunately the new CEO was immediately confronted with a fresh crisis – the disclosure of a 2016 security breach resulting in the theft of data from 57 million of its customers.

article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Shankman, P.

article thumbnail

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad. We paid A back on WeChat. Hoffman Hong Kong. Hoffman Shanghai.

article thumbnail

Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

This post was originally published in 2016 and has been updated with additional tips and information. Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. It's tax time! the federal income tax is likely the largest tax obligation but not the only one.

article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Stay tuned in 2016! Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. The souvenir booklet - a 40-page document with a “Which Came First?” How To Tell Your Corporate History.