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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Over 1400 people ventured in to see how locals live.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Shankman, P.

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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. Chinese media are also more accustomed to group interviews. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Stay tuned in 2016! Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. October 19, 2016. Here's one way: Spotlight the in-house expert who authored your content piece.

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Who talks to (and about) colleagues like that?

PR Conversations

Omar politely thanks the internal communicator (recalling the person’s hiring six months ago, immediately after completing a one-year digital corporate communications certificate program at a local college). 2016 Edelman Trust Barometer Employee Engagement missteps . Communication contractions and disengagement.