Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links
Sword and the Script
JUNE 11, 2016
Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.
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