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The journey from lockdown

Stephen Waddington

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Practitioners have never been busier.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Shankman, P.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. While best practices in search are ever-shifting, Rand Fishkin is a well-respected source in the SEO community. Marketing Integration Still Reigns .

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Customer Communication - While your new content may be targeted to potential customers, consider whether your new expertise could also add value to your current customers. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Stay tuned in 2016! Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies.

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Who talks to (and about) colleagues like that?

PR Conversations

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

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Diversity and PR – a do-si-do of two steps forward and one back

PR Conversations

In many ways 2015 has been a year of diversity, something we at PR Conversations champion in our vision to reflect a wide variety of voices, shine a light on lesser-known people and new experiences, offer a platform for informed discussions and take a fresh approach to looking at public relations in a global-local context.

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