Remove 2016 Remove Digital PR Remove International Remove Marketing
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. However, social media (i.e.

Training 119
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Public Relations Objectives

Doctor Spin

Educate the market and modify perceptions. Improve internal communications. Develop the PR strategy and keep the PR plan updated. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing ! Obviously, you cannot send your marketing assets to a journalist.

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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. Lee Odden Top Rank Marketing. Chris Abraham.

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. A2: PR/Marketing collaboration = success.

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The impact of content rich newsrooms

Presspage

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Hereford Award out of over 300 entries. Hereford Award out of over 300 entries.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. I see many organizations where data or marketing analysts are tackling integration, not so much in PR.

Twitter 100