PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Consumer Technology. To reach these media points and their audiences, it’s not enough to be authentic.

Radio 68

Radio Media Newspapers Technology 68

Cision

FEBRUARY 23, 2016

Gain insights from Cision’s free State of the Media 2016 Report! I understand Threepipe was recently chosen to create several consumer-facing campaigns for the Food Standards Agency. My daily newspaper of choice is…The Times. Threepipe’s tagline is “Joined-Up Thinking.” Can you explain what this means?

Analytics 120

Analytics Agency Newspapers Community 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Flash forward to 2016: Media reach is shrinking (traditionally).

Media Relations 60

Media Relations Media Newspapers Print 60

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. And then we can focus on the other ‘t’ word – trust.”.

Publicity 68

Publicity Media Reputation Radio 68

Presspage

MAY 10, 2017

‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’ The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

Video 109

Video Technology Television Radio 109

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. My daily newspaper of choice is…newspaper? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Last year, the U.S.

Television 72

Television Education Groups Community 72

Mora Communications

SEPTEMBER 22, 2016

More than ever, consumers have their defenses up when watching or listening to the media. Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . 2016 | Top PR Firm Los Angeles Blog.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. Source: PR Tech Sum July ). The media tunes into Twitter.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Information is everywhere. About Alexa Hoffman.

Facebook 75

Facebook Newspapers Local Consumer 75

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally!

Brand 40

Brand Branding Small Business Advertising 40

Stephen Waddington

SEPTEMBER 29, 2021

The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The print edition went monthly in 2013, and bi-monthly in 2016. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades. The original moniker has stuck.

Industry 153

Industry Publicity Agency Community 153

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Stay tuned in 2016! Speak to your community resources, such as historical societies, libraries and newspapers. than you might think to curate and share electronically.

Corporate 48

Corporate Examples Storytelling Brand 48

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. million - had become the last successful, worst-polling candidates in the 2016 race. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

Web 40

Web Mobile SEO Technology 40

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Newspapers like the Washington Post are even beginning to hire staff again.

Journalism 50

Journalism Report Enterprise Interviews 50

Waxing UnLyrical

MAY 22, 2015

Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.” ” And sure enough, you can see from the report that Twitter and Facebook are the most frequented social networks when it comes to giving journos story ideas. So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? There’s no doubt that with the evolution of social media and the proliferation of online channels and platforms, consumers can now make their voices heard in a way that wasn’t possible before.

Storytelling 48

Storytelling Corporate Case Study Measurement 48