ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. I do not look at IR websites when I look at companies to invest in.

Infographics 174

Infographics Comparison Construction Study 174

The Stalwart Blog

DECEMBER 18, 2015

Now more than ever, companies need to be their own broadcaster. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

JUNE 20, 2016

Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Government 159

Cision

MAY 5, 2017

They will not take a position without a company having one. Depends on company some have a great deal of activity, e.g. Apple. Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position. When I am research specific company activities of importance.

Infographics 120

Infographics Comparison Financial Study 120

Cision

MAY 12, 2017

If I am looking for some extra info and feel of the company. 95% is the affirmation we need to understand that a company MUST have an IR website. This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer.

Infographics 149

Infographics Comparison Retail Study 149

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Tell them that all PR is content , and content is made up of: Channels. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

APRIL 13, 2019

“They recognize that a crucial means to unlocking growth is by breaking barriers: whether that’s silos within their marketing organizations, dissonance between their marketing organizations and the rest of the company, or unrealized opportunities among their agencies and ecosystem partners.”. B2B product companies spend 8.7%

Study 118

Study Survey Infographics B2B 118

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. The company estimates an annual subscription prices range between $4,750 – $10,925. Source: 3 Studies Branding and Marketing ). CX is the best way to distinguish your brand. in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. You don’t want to be the company that sends those spammy link requests, do you?) To put it simply, if you don’t tell people about your content and product, they won’t get seen.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Cool infographics. Digital dinosaurs are dying in this fast-moving era of web commerce.

How To 198

How To Real Estate Web Case Study 198

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Every asset – text, photo, visual, infographic – should be thoughtful. That’s way better.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Every asset – text, photo, visual, infographic – should be thoughtful. That’s way better.

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. Recommended reading: Global Social Media Research Summary 2016. The Social Media Inflation Index 2016 [Infographic].

Social Media 60

Social Media Study Media Survey 60

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. quintillion bytes of data a day. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Beyond PR

DECEMBER 12, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. It’s important to note this survey data has a margin of error (4.7%) and confidence interval (90%).

Survey 60

Survey Marketing B2B Infographics 60

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics.

eBook 70

eBook Case Study Product Launch Content Marketing 70

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

APRIL 4, 2016

But, as an example, this highlights the current state of a decent amount of large-company newsrooms. On the other hand, I see a handful of companies that are taking a relatively progressive approach to the corporate online newsroom. They include infographics. Now, not every large company is taking this approach.

Corporate 60

Corporate Strategy Pinterest Web 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

ISEBOX

MARCH 18, 2016

An Enterprise version is slated for release in early 2016. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text. Asana : Avoid the dreaded, never-ending email thread.

Publicity 70

Publicity Enterprise Analytics Tools 70

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

PR 20/20

JANUARY 19, 2016

Meaghan is the Content Marketing Manager for ZenContent , a company that provides tailored, quality content for brands of all varieties. The following is a guest post by Meaghan McBee. Say hi on Twitter or connect on LinkedIn.

Content Marketing 40

Content Marketing Infographics Trends Marketing 40

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, the blogger could include your product’s attributes and facts about the company behind your brand.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Jeff Perkins (@jeffperkins8) December 7, 2016. 10) Create an infographic based on key points. This is the #1 reason B2B tech companies switch firms.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MARCH 30, 2016

15 Free Infographic Templates in PowerPoint. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. The Essential Guide to Branding Your Company. Why not rely on outside resources and templates to lead the way? 50 Customizable Calls-to-Action Templates. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

JUNE 9, 2017

The company website as a whole is valuable. I go to the investor relations section of the website to access company calls and presentations. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Perhaps the issue is the definition of “tangible.” The verbatim comments may offer up a clue. .

Infographics 153

Infographics Comparison Study Retail 153