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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

Marketing 214
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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113
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How to Grow Your Content Marketing Program

Contently - Strategy

Look at it this way: a fintech startup with 50 employees should have a different mindset than a Fortune 500 bank that has 25,000 employees spread across 40 countries. It serves millions of customers, employs roughly 80,000 employees, and earns billions in revenue every year.

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It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. It has a couple of component pieces. We look at five categories.

Ethics 70
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5 Ways to Measure Agency Operations

Waxing UnLyrical

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.