Remove 2016 Remove Banking Remove Employee Remove Reputation
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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. PR as arbiters of ESG.

Marketing 215
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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113
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It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. And we look at your leadership and reputation.

Ethics 70
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Bank (nominated by Monica Wiant). Jordan has a true passion for communication and sports!

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.