ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. ” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader. So, what’s magical about thought leadership? How thought leaders are made.

Leadership 398

Leadership B2B Community Viral 398

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Healthcare 40

Healthcare Insurance Insurance Communications 40

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Author, speaker & consultant for B2B content marketing, social media, PR & search. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

DECEMBER 5, 2017

Persuasive and authoritative, whitepapers remain absolutely vital to B2B marketers. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235