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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.

Analysis 318
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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. The Truth” is the New Misinformation.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259
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2020 presidential race coverage: the top stories, websites, and themes

NewsWhip

Looking at American publishers, to which this analysis is limited, Donald Trump has significantly more engagements to content written about him than his rival for the presidency. In the same period in 2016, Trump received around 740 million engagements compared to Clinton’s 428 million. . Trump & Biden engagements since May 1st.

Viral 174
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Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. Media Focuses on Employers and Workers on Getting Paid.

Study 120
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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Selective data analysis. Echo chambers and viral misinformation: Modeling fake news as complex contagion.

Media 52
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Nicholson says NewsWhip’s crisis analysis report demonstrates that when it comes to employee strikes “there is some time to act before the public starts paying attention.”. Rising audience-side misinformation.

Crisis 78