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5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Which do you choose?

Corporate 116
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 106
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Survey Finds Improving Optimism in Content Marketing

Sword and the Script

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketers are reporting better results stemming from content marketing.

Survey 60
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Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

Headquarted in Boston, the agency has a “cool kids” vibe. Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. I like to work closely with clients and employees to build meaningful relationships. I also love measurement. Cheryl returned to the U.S.