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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Key trends.

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Is it time to call quits on International Women’s Day?

PR in High Definition

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. Fast forward to now, and we still hear the stories of Marie Curie, Rosa Parks and Mother Theresa, amongst others, on International Women’s Day, which is great, of course. The difference? Then there’s the marketing side.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

“I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

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Newspapers Getting Their Game On

Flatiron Communications

Minter Dial (@mdial) November 3, 2015. On the differences between The New York Times and The Guardian , he said they are “very much alike culturally,” in “their commitment to quality journalism, and international growth.” The post Newspapers Getting Their Game On appeared first on Flatiron Communications LLC.

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How PR and corporate communications can use animated gifs

Stuart Bruce

In Harry Potter newspaper pictures are alive with characters that move. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. Danny Sullivan (@dannysullivan) 27 March 2015. Animated gifs are a type of image file format that are like photographs alive with movement.

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. I’ve been a Wards since 2015. Can you tell us what types of stories, trends or issues are on your radar now?

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Medical Marijuana: What Pharma Companies Need to Know

Cision

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. Since 2013, the majority of Americans now support legalizing marijuana.

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