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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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20 PR and Marketing Predictions for 2022

Sword and the Script

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. This was up from 50% in 2020.”.

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Behind the Headlines with Yvonne Lorie

Cision

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. When I was young I wanted to be ….

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab. Crisis PR has become commonplace.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

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New kid on the block – Prohibition reveals all about its newest recruit…

Prohibition

The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Here at Prohibition, we're delighted to announce that we've been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

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