5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier.

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Meeting Transportation Media Journalism 90

Communications Conversations

JANUARY 26, 2016

Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. In fact, Chipotle is no stranger to interesting branded content. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. The Scarecrow.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR.

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Twitter Radio Social Media Print 77

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change. Prepared for a brand crisis? Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

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Data Retail How To Sports 70

Lauri Pehar Borsh

AUGUST 9, 2014

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

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Marketing Content Marketing Crisis Management Data 102

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Communications Conversations

DECEMBER 16, 2014

21, 2013 that the store had it’s first official full day of business after a national announcement. One of our takeaways is the backlighting from the 27-foot brand focal wall killed a lot of the bloggers candid snapshots! What was the general approach going in? It was Nov.

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Case Study Wireless Company Local 131

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Ownership and top executives are uncomfortable with greater transparency and personal brand management. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Clients include big agencies like Ketchum, Grayling, and Ogilvy, and big brands like IKEA, Samsung, and Toyota. According to the HubSpot State Of Inbound 2013 , consistent blogging boosts inbound return on investment.

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