Inbound PR

NOVEMBER 27, 2018

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

Infographics 48

Infographics How To Internal International 48

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

FEBRUARY 24, 2015

While 37% of projects used available tools or requested marketing analytics in February of 2012, that number declined to 30.4% For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! last year, and is now down to 29% this year.

Mobile 60

Mobile Study Marketing Survey 60

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Since 2012, the study has evolved. The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision.

Infographics 153

Infographics Comparison Study Retail 153

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) January 30, 2012. Lesson #2 - Keep Your Brand Name Simple. So basically I''m 80 and 5 at the same time.

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

FEBRUARY 1, 2018

For example, some link types could be guest post, infographic, or resource page. You probably won’t need to test that in your email outreach, but you can test whether to name-drop a brand you’ve worked with before that you think your recipient may know. However, it behooves us to get even more detailed.

Data 67

Data How To Analysis Comparison 67

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. The Harvard Business Review focused its entire 2012 January-February issue on happiness.

How To 60

How To Software System Employee 60

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Providing that data, perhaps as an exclusive, gives your brand the opportunity to share its message with its target audience through a trusted medium. If they visualized the data in a chart or infographic.

Data 106

Data Meeting Measurement Guidelines 106