Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Sword and the Script
FEBRUARY 24, 2015
Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. While 37% of projects used available tools or requested marketing analytics in February of 2012, that number declined to 30.4% CEOs Press for Marketing ROI.
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