Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. I am now a senior media relations manager at the University of St.

Media 112

Media Journalism Report Video 112

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2] impressions.

Marketing 87

Marketing Communications Video Reputation 87

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

DECEMBER 30, 2016

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Frederik Vincx

DECEMBER 11, 2015

It goes beyond earned media by including paid media, earned media, and owned media. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. An example media relations workflow is set out below. How about the communication for your next corporate event?

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Rich started PRexamples.com in January 2012. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “Your brand/business is what you do; your reputation is what people remember and share. “How? ” #21: Rich Leigh (Gloucester, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

Today, social media doesn’t raise eyebrows the way it used to. Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there.

Strategy 40

Strategy Case Study Community Creativity 40