Remove 2012 Remove Blogging Remove Content Marketing Remove International
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Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 119
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

” So, if they’re not “out there,” either by blogging, or tweeting up a storm, or engaging in similar online activity… does that mean they should be discounted ? Most bloggers blog too much. Developing skills in areas such as video editing and content marketing is a huge asset. Why is this?

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

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PR Rock Stars: HealthFitness’ Andy Jacobson

Communications Conversations

Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. You’ve been blogging at shishkabobgirldad since 2012. Why did you start your blog, and how has it impacted your day job?

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. As a content marketer, the knowledge I bring to the table is what my clients want from me. Knowledge is money.

Writing 88
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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40