Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Thus, during 2011, the archive was rescued, stored and catalogued but that is only part of the story. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Thus, during 2011, the archive was rescued, stored and catalogued but that is only part of the story. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. Thus, during 2011, the archive was rescued, stored and catalogued but that is only part of the story. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Nike scores with Kaepernick. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. Internally, everyone goes “yeah, our sales are up!”. What are you going to do that really helps me?’

Brand 48

Brand Branding Advertising Advertising 48

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work.

Advertising 41

Advertising Advertising Fashion Creativity 41

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Prescribe marketing strategies and tactics.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. Today, a regional story can be seen by international audiences. I’m often asked if PR means advertising.)

Facebook 106

Facebook Twitter Education Industry 106

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 41) Greg Hickman. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 14 Trump cycle.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). of households in the US-owned at least one television set in 2011.

Ethics 52

Ethics Communications Print Television 52