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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush acquires the popular SEO website Backlinko. Case in point?

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Where does PR fit in?

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Is Media Relations Dead?

Bianchi Biz Blog

government statistics showing newsroom employment dropping 29 percent since 2010; and. The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

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Behind the Headlines With Lynda Fernandez

Cision

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Godin wrote this in 2010 , but it may be even more true today. If you’re not an SEO expert, you might try an online headline analyzer like one of these. More clutter isn’t free.