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This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Before jumping into the experiment, a few words on the big picture. Google used the Hummingbird.more.

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush acquires the popular SEO website Backlinko. Case in point?

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. Defensive strategies don’t pay. No amount of paid advertising can buy trust.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Organic social targeting for PR SEO practitioners gets smarter

PR in High Definition

It’s about 2010. The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications. I’m an account manager talking to a client about a case study for an educational institution using new HR software. We’re talking about target media. You know what I don’t recommend?

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Is Media Relations Dead?

Bianchi Biz Blog

government statistics showing newsroom employment dropping 29 percent since 2010; and. The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign.