Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” He “held the same position at Falcon.io, a company he founded in 2010. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Communications Conversations

MARCH 10, 2016

are the awesome people I get to create with, the creative push my role gives me and the opportunities I have to continue learning every day. This is a tough one for me but I think what might be most surprising for some is how creative my role is. I have the best creative team and we work super closely together which is so fun for me.

Creativity 60

Creativity Meeting Community Media Relations 60

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The Break-Up campaign was very much a collaborative effort.

Publicity 87

Publicity Banking YouTube Social Media 87

Sword and the Script

OCTOBER 27, 2015

If there’s a cautionary tale to Mr. Webster’s idea — who is a marketing statistician by trade I might add — it’s probably rooted in sacrilege amid corporate marketing circles. Likewise, spreadsheets and data find brand connection, emotion, and ironically sales, in absentia. Patently absurd.”.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. Glad thats over with.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JULY 26, 2013

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. Image: woodring’s Flickrstream , Creative Commons. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. A fine idea, I thought.

Construction 76

Construction LinkedIn Blogging Google 76

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. Be upfront about risk.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager. CARMA said: Nay!

Measurement 80

Measurement Publicity Analysis Tools 80

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. She subsequently developed her own fashion brand and became a successful businesswoman. Developed from corporate communications, it soon applied to mass media to the public (38). style vs substance.

Ethics 52

Ethics Communications Print Television 52