Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

YouTube 54

YouTube Video Measurement Print 54

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Doctor Spin

NOVEMBER 22, 2023

Please support my blog by sharing it with other PR- and communication professionals. Printing marks the beginning of the end of the manuscript culture. For questions or PR support, contact me via jerry@spinfactory.com. PR Resource: Perception Management Our perceptions of reality (click to enlarge). Source: Hargis, M. &

eBook 52

eBook Groups Biotechnology Resources 52

Contently - Strategy

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. doing improv comedy on the side. A model for success.

Leadership 93

Leadership Brand Branding How To 93

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). Hot off the printed press. You may find them counter-intuitive (even more so when the book was published in 2010).

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

FEBRUARY 25, 2015

The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. You spent 13 years covering business at the San Diego Union-Tribune before joining the Star Tribune in 2010.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts.

Twitter 82

Twitter Resources Conference Facebook 82

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52