Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? At the time of this writing, the rate is currently 3.8%.

Resources 76

Resources Creativity Publicity Local 76

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. crickets*??.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. crickets*??.

Video 52

Video Instagram YouTube Creativity 52

Waxing UnLyrical

DECEMBER 21, 2015

And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is).

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. Thursday Bram offers content marketing through Hyper Modern Consulting , as well as more traditional writing services. I flat out told him no. Not every audience is on Twitter.

Social Media 81

Social Media Media Twitter Construction 81

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

ZudePR

JANUARY 26, 2016

Writing in 2010, Adrian nails it. But it’s the one where I have the ability to influence the company’s entire marketing approach, make a difference, and benefit their bottom-line, that I strive for. #12: Which brings us back to content marketing. Or maybe it was always thus. 12: On Meeting Clients.

How To 65

How To Meeting Creativity Agency 65

Contently - Strategy

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. doing improv comedy on the side.

Leadership 93

Leadership Brand Branding How To 93

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. >> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider. >> >> For more on the flaws of the billable hour model, read this 2012 post on Marketing Agency Insider.

Agency 40

Agency Marketing Software Resources 40

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. Account-based marketing.

Insurance 66

Insurance Insurance B2B Corporate 66

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers.

How To 40

How To Engineering Content Marketing Advertising 40