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How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. Proof of B2B Marketing Value Does Not Start with the Competition. This is key area where product marketing and content marketing can find synergies: Interview customers content such as articles and blog posts.

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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Sword and the Script

They grew in marketing prominence with the advent of the web and the online news release. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. Why Content Marketing and Public Relations Need Each Other.

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[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

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