2010 Advertising Agency Consumer 
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Defensive strategies don’t pay.
Stephen Waddington
FEBRUARY 19, 2020
I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. We want a pro-active, can do agency.
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Shift Communications
SEPTEMBER 13, 2017
However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.
NewsWhip
FEBRUARY 19, 2021
Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. Imagine explaining trying to explain that to a time traveller from 2010. Today, the advertisers don’t have that control.
Sword and the Script
FEBRUARY 11, 2017
Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Talk to Us!
Sword and the Script
NOVEMBER 11, 2017
One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land. Can your agency bring big ideas and execute?
Waxing UnLyrical
APRIL 11, 2011
Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. But there are 250 million consumers over the age of 14 in the US. Cartoon: HubSpot via Flickr, CC 2.0.
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