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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?

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Tracing the measurement origins of PESO

PR Conversations

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). A refreshed model graphic and process was published by Gini in February/March 2020 – with Reputation added to the centre.

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Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo.

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10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? To use the old saying – the ROI on these sorts of ROI efforts is not good.