Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent
PRSay
MAY 15, 2024
Thus, the organization is “stealing the thunder” from media, activists, critics and others who might jump on the crisis news and drive a narrative that is even more damaging. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media.
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